Swimmers, volleyball players, gymnasts, cyclists or Olympic medalists and world champions. The latest Pantene muses are more sports than ever. .
And because the latest global advertising campaign Pantene, realized with 11 high-level sports, aims to support the London Olympics, which begin in July 2012.
If it is more common to choose actresses and models to represent a product, the American brand has chosen this time of major sports. We believe that health is the new criterion of beauty and we are delighted to include this group has outstanding ambassadors of our selected list of global beauty. These women illustrate a wonder our brand, which is based on the performance and brightness, stated Hanneke Faber, vice-president of P & G owns the brand Pantene. Their hair is subjected to severe tests and Pantene is undoubtedly the height. Our products have demonstrated their performance in harsh conditions.
The new recruits seem to appreciate this new role: I think this campaign could redefine the traditional criteria of beauty explains the Russian gymnast Evgeniya Kanaeva, gold medalist at the 2008 Olympics. Victoria Pendleton, British cycling gold medalist and eight-time world champion like she has this idea about the brand that is to say that a healthy body is a new form of beauty.